ZingPlay game portal

About ZingPlay game portal

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

About ZingPlay game portal

From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games. 

The company has committed to paying market-based compensation for exclusive operations, estimated at around €1 billion for a 10-year licence period, with a significant front-loaded payment scheduled for 2026.

In further preparations for the competitive market, Veikkaus this week joined the market’s trade body, the Finnish Gambling Association, which has long lobbied for market liberalisation.

How to play ZingPlay game portal

The notable addition of Tom Horn Gaming follows a long list of selected third-party studios that have already benefitted from the aggregator’s unrivalled speed-to-market and technical excellence. With a portfolio curated to suit players across international markets, the partnership ties seamlessly into Relax’s ambitious expansion strategy for the year.

Skywind Group and Sisal Announce Partnership

Skywind Group and Sisal have signed a new deal, signaling Skywind’s further expansion into the Italian market. Sisal, one of Italy’s largest operators will now gain access to more than 350 premium games alongside Skywind’s innovative and adaptive player engagement tools, elevating gameplay while providing the operator additional opportunity to play on its strengths and stand out in a highly competitive market.