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It coincided with the beginning of the NFL season in the US, viewed as a peak commercial period for sports data monetisation. Genius also maintains partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.
Citizens gaming analyst Jordan Bender wrote in a 16 Sept. note that with the NFL season now under way: “Genius should benefit from increased spending across both traditional sports betting and the emerging prediction market industry.”
Added Bender: Genius’ recent deals with Kalshi and Polymarket “have provided an incremental positive catalyst for [Legend founder] Mr Kisberg and team”.
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Like other sportsbooks in Las Vegas, Boyd Gaming is taking on significant liability on the Las Vegas Raiders, coming off their big win in Los Angeles to go 2-0 on the season.
“I think the Raiders are probably overachieving and giving more than what most people expected,” the Boyd Gaming VP said. “There’s a lot of sentimental support in Las Vegas. They’re clearly our biggest liability on the futures-bet market to win the Super Bowl. People bet them at long odds for that. The first game (27-13 over Miami), people didn’t hold that into much account because it was the Dolphins, the worst team in the NFL. But still, they played pretty well.”
“But after yesterday’s game, they’re going to draw a lot more support because they were pretty good underdogs (against the Chargers),” Scucci added.
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“Inconvenience is not an excuse for inaction.”
According to Entain, the consultation included data that demonstrated 22% of consumers who use unlicensed operators first interacted with them through social media, with 13% via sponsorship.
Therefore, Entain called for the ban to cover online and digital advertising as well as physical.